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Our Foundation

Core values – how we define our company:

  • WORK HARD:  Do your best and work safe.

  • TAKE PRIDE:  In your work.

  • BE OPTIMISTIC:  Exhibit a can do attitude and stay positive.

  • BE RESPECTFUL:  To others.

  • SHOW COMMITMENT:  To the team.

  • CONTINUALLY GROW:  Improve and educate yourself.

Tory Schwope’s vision for his companies is communicated through an operating system called the Entrepreneurial Operating System (EOS).  EOS is defined in three words:  real, simple, and results.  When employees have clarity with the vision, together they move in the same direction and are laser-focused on achieving our common goal.


EOS is a holistic, self-sustaining system that is designed to guide our companies on how we work together.  Proven processes help everyone in the organization fully understand where we are going and how we plan to get there.  Focus is instilled in all employees through accountability and how we work by consistently reviewing goals and objectives and discussing issues.  Providing one operating system fosters better communication and direction and allows employees be more “in the know”.


Having an organization of like-minded people, poises us for organizational growth and enhances recruiting efforts to attract even more like-minded people as our companies continue to grow.

Our vision for growth:

We believe that Growth is the Key to unlocking new opportunity.  We are passionate about creating and sustaining growth-focused momentum.  We put that passion to work in everything we do.


Growth by Achieving Economies of Scale

We believe that the outdoor world is currently missing a unique opportunity to achieve efficiencies across many siloed, niche industries.  We endeavor to aggregate these industries so that they operate as an effective and complete system – one that permits sustainable, long-term growth.

By optimizing all of our resources to work in harmony, we provide an innovative platform that delivers greater value to the marketplace and beyond.  We are creating a regenerative horticultural system that supports the needs of our end-users and the planet.


Growth thru Collaboration

Our commitment to collaboration extends to every aspect of our business.  We integrate the skills and knowledge found from worldwide thought leaders – from researchers to universities, from organic and conventional agriculture, from soil microbiology to plant genetics, and leveraging technology and all of the forms in which it interfaces in what we do.  By collaborating, we help each other reach our own utmost potential and create a winning scenario for all partners.


Growth via Innovation

At DCA Outdoor, we refuse to accept the status quo.  We are continuously evaluating every aspect of what we do, and why we do it.  We refuse to accept answer like “that’s the way it’s always been done” and we will never hesitate in fear of market acceptance when we have an opportunity to introduce something new that is better.  We will continue exploring new uses of technology, growing methods, and management strategies to create extraordinary results.  Our commitment is to add real value through innovation.  We know that innovation can add value not just to our customer, but to our employees, our vendors, our competitors, and the planet we all call home.


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